Dating and the internet
Women and men understand that the risks of looking at profiles, and maybe even meeting one of those people at a bar, are low.
The social media literacy of the average person is sufficient to make online dating comprehensible.
The Internet provides a way to meet people who have interests similar to yours.
An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.This theme of ‘reconfiguring access’ is an important element of several of our research projects.The Oxford Internet Surveys (Ox IS) have recently paid special attention to social networks and relationships formed through the Internet.One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.Just today, nine million Britons will log on looking for love.