In countries and cultures in which arranged marriages are common, sites such as India's Shaadi and Bharat Matrimony, which boast many millions of clients, are a big hit with young people who want to influence how their marriage partners are chosen.
And a number of sizeable digital matchmakers, including Jiayuan and Zhenai, have risen to prominence in China.
And for people trying to perfect their "pitch", honesty should always be the policy.
"If you have any quirks or personality traits that people will find cute and endearing, definitely include them in your profile," says Moffit.
"It's a good idea to be specific and not be embarrassed about the things you're interested in."If you're less inclined toward a massive pool from places like or e Harmony, there's also an entire world of genre-specific sites out there, targeting particular interests and people on their own.
Beyond sites that focus on religion or -- at the other end of the spectrum -- sexual proclivities, it's hobbies and passions that are inspiring more matches.
When you’re on the search for new love online, many would say it’s a numbers game – the more people you have access to, the more people you meet, the more likely you are to meet people… So your best option is a dating site with a broad membership base.Green dating website for vegetarians, vegans, fruitarians, pescatarians, and people on macrobiotic / raw food diets, as well as those passionate about animal rights, green issues and/or ethical living. for “young studs” looking to meet older, professional women and vice versa. Airline pilots, flight attendants, air traffic controllers, private pilots, stewards and stewardesses – gotta love the puns… For those who think they can find a better looking partner…the internet decide – users vote on which of each pair “can do better”.Apparently “passion is subconsciously ignited when we spot someone whose facial features are similar to our own” – see if facial recognition software can help you find your Face Mate match.Meetic, Europe's biggest dating service, also boasts millions of users.Blowing cyberkisses has become a popular pastime in emerging markets too.